Online Journal of Business and Marketing Management

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Online Journal of Business and Marketing Management (ISSN 2354-3469) is an international, multidisciplinary, peer reviewed, open access journal that provides rapid publication of outstanding research and review articles in all areas of Business administration, Marketing management, Economics, Statistics, Accounting, Public administration, Banking and Financial management, Taxation, Sales and Advertising, Human Resource Management (Personnel management), Corporate affairs, Industrial relations, etc. Papers submitted must be with the understanding that they have not been published elsewhere and are not currently under consideration by another journal. The corresponding author is responsible for ensuring that the article's publication was approved by all the co-authors. Further correspondence and proofs would be sent to the corresponding author before publication unless otherwise indicated.


A cover letter (or note) must be submitted along the paper. The cover letter should include the names and affiliations of all the authors as well as a note indicating the interest of the authors to publish the article with the journal. Manuscript should be submitted electronically as e-mail attachment. The text, tables, and figures should all included in a single Microsoft Word file (preferably in Arial font, font size 12 and double line spacing). The Journal welcomes the submission of manuscripts that meet the general criteria of significance and scientific excellence. Papers would be published as soon as same is accepted for publication by the Editors after rigorous peer evaluation.


The e-mail address through which manuscript should be submitted to the Editor is ojbmm@onlineresearchjournals.org  or ojbmm.onlineresearch@yahoo.com. We will send an acknowledgement mail bearing the manuscript number to the corresponding author within 48 hours of receipt of the manuscript.

Article Types to be submitted: Five types of manuscripts may be submitted:


Regular (Research) articles: These should describe new and carefully confirmed findings, and experimental procedures should be given in sufficient detail for others to verify the work. A regular article must contain Introduction, Materials and Methods, Results, Discussion, and Conclusion sections. The length of a full paper should be the minimum required to describe and interpret the work clearly.


Review Articles: A review article is expected to provide a summary and/or a synthesis of the findings of selected research contributions being published by other authors. The main purpose of a review article is to examine the current state of the relevant publications on a given topic and to initiate a discussion about the research methodologies and the findings related to the said topic. Therefore, a review article should contain a comprehensive list of supporting references being thoroughly cited in the text. The structure of a review article may differ from the structure of a regular paper due to the optional omission of some basic sections such as: Introduction, Analytic Model, Materials and Methods, Results, and/or Discussion. Sometimes it is difficult to classify a paper submission as a review article. Submissions of reviews and perspectives covering topics of current interest are welcome and encouraged. Reviews should be concise and no longer than 4-6 printed pages (about 12 to 18 manuscript pages). Reviews are also peer-reviewed.


Short Communications: A Short Communication is suitable for recording the results of complete small investigations or giving details of new models or hypotheses, gene isolation and identification, innovative methods, techniques or apparatus. Short communication is not intended to publish preliminary results. Only if these results are of exceptional interest and are particularly topical and relevant will be considered for publication. The style of main sections need not conform to that of full-length papers. Short communications are 2 to 4 printed pages (about 6 to 12 manuscript pages) in length. Short communication is not intended to publish preliminary results. Only if these results are of exceptional interest and are particularly topical and relevant will be considered for publication.


Essays: This category is for special items that are neither original research or review articles. This category includes commentaries, case studies, case report, opinions, literature reviews, historical reviews, and the like. Essays are commissioned, non-exhaustive review-type peer-reviewed articles that are aimed at students and non-specialist readers with the aim of informing and inspiring those with a limited background in a subject/topic. Essays can also be a venue for new and challenging ideas and are often more opinionated than Research and Review articles. Essays are between 1500 and 4500 words long with no more than 50 references. Essays are also to be peer reviewed.


Editorials: Letters from any of the editors are published monthly on matters of topical interest.


Our Review Process


The journal employs blind peer review process to access all submitted articles. All manuscripts are reviewed by minimum of two (2) external reviewers, members of the reviewers’ board, editors and members of the Editorial Board. Decisions will be made as rapidly as possible, and the journal strives to return atleast two (2) reviewers’ assessment to authors within 2 weeks of author’s submission. The editorial board will re-review (for publication approval) manuscripts that are accepted pending revision by the author. It is the goal of the OJBMM to publish manuscripts within a MONTH of submission if accepted by the editorial board.


Structure of Article

1. For a full length research article and short communication: There should be abstract, introduction, materials and methods (methodology), results, discussion, conclusion and recommendation as shown below:



Abstract should be written in a single flowing paragraph and it should answer the following questions about your manuscript:

What was done?

Why did you do it?

What did you find?

Why are these findings useful and important?


Answering these questions lets readers know the most important points about your study, and helps them decide whether they want to read the rest of the paper. Make sure you follow the proper journal manuscript formatting guidelines when preparing your abstract. Be informed that references are not to be cited in the abstract section of a journal article and as well abbreviations are not permitted in the abstract.


NOTE: Journals often set a maximum word count for Abstracts, often 250 words. This is to ensure that the full Abstract and Key words list are well written. The key words should be minimum of 5 or maximum of 8.


Key words: A minimum of 5 key words that will provide indexing to the references should be stated.




The Introduction should provide readers with the background information needed to understand your study, and the reasons why you conducted your experiments. The Introduction should answer the question; what question/problem was studied?


While writing the introduction, make sure your citations are well balanced. If experiments have found conflicting results on a question, endeavour to cite studies with both kinds of results? Endeavour to cite references that are not more than 10 years old.




1. The studies you cite should be strongly related to your research question.

2. Once you have provided background material and stated the problem or question for your study, tell the readers the purpose of your study. Usually the reason is to fill a gap in the knowledge or to answer a previously unanswered question.

3. The final thing to include at the end of your Introduction is a clear and exact statement of your study aims. You might also explain (very briefly!) how you conducted the study




This section provides the reader with all the details of how you conducted your study. You should:


Use subheadings to separate different methodologies

Describe what you did in the past tense

Describe new methods in enough detail that another researcher can reproduce your experiment

Describe established methods briefly, and simply cite references where readers can find more detail. The references are to be cited in the present tense.

State all statistical tests and parameters




In the Results section, state what you found, but do not interpret the results or discuss their implications. Just state the results.


As in the Materials and Methods section, use subheadings to separate the results of different experiments.


Results should be presented in a logical order. In general this will be in order of importance, NOT necessarily the order in which the experiments were performed. Use the past tense to describe your results; however, refer to figures and tables in the present tense.


Do not duplicate data among figures, tables, and text. A common mistake is to re-state much of the data from a table in the text of the manuscript. Instead, use the text to summarize what the readers will find in the tables and/or figures, or mention one or two of the most important data points. It is usually much easier to read data in a table than in the text. Include the results of statistical analyses in the text, usually by providing p values wherever statistically significant differences are described.




Your Discussion and Conclusions sections should be separated and should answer the question; what do your results mean?


In other words, the majority of the Discussion and Conclusions sections should be an interpretation of your results. You should:


Discuss your conclusions in order of most to least important.


Compare your results with those from other studies. Are they consistent? If not, discuss possible reasons for the difference.


Mention any inconclusive results and explain them as best as you can. You may suggest additional experiments needed to clarify your results.


Briefly describe the limitations of your study to show reviewers and readers that you have considered your experiment’s weaknesses.


Discuss what your results may mean for researchers in the same field as you, researchers in other fields, and the general public. How could your findings be applied?


State how your results extend the findings of previous studies.


If your findings are preliminary, suggest future studies that need to be carried out.


Do not itemize your discussion or conclusion.


At the end of your Discussion and Conclusions sections, state your main conclusions once again.


Take note of the following for they are also to be included in the full length research or research articles as well as short communication; Acknowledgments, Tables, Figures, and References.


Note: Short Communications are limited to a maximum of two figures and one table. They should present a complete study that is more limited in scope than is found in full-length papers. The items of manuscript preparation listed above apply to Short Communications with the following differences: (1) Abstracts are limited to 100 words; (2) instead of a separate Materials and Methods section, experimental procedures may be incorporated into Figure Legends and Table footnotes; (3) Results and Discussion should be combined into a single section.



2. Review articles, essays, commentary, research articles, book review, etc:


All articles should begin with an Abstract like in the case of full length research articles which should not be more than 250 words, indicating the major argument of the article and its significance as an addition to existing knowledge or analysis.


Key words: A minimum of five (5) keywords that will provide indexing to the references should be stated.


After the abstract should be the INTRODUCTION which should ordinarily provide a clear statement of the issue.


Format: There is no standard format, however, here are some questions you might think about as you write your article:

What is this article about? In what way is it original? On what kind of research is it based? Why is it important to contemporary observers? Who is it going to interest? How will the argument of the article unfold?
Then you have to decide on a structure for your article.


There are various possibilities, however, here are some examples:

The chronological structure: The article takes the form of a description of a historical process or period, with analytical insights along the way. The structure unfurls like a series of events in time. 

The comparative case-study structure: The author identifies a phenomenon of general interest, describes the way in which the phenomenon has been discussed in the academic literature, and then explores it further through presenting a case study or studies. 

The thematic structure: The author identifies a phenomenon of general interest or concern, and then explores the phenomenon in a variety of different manifestations. 

The keyhole structure: The author looks into a small scale process in order to gain a perspective on a wider social landscape. 

The funnel structure: The article begins with a wide focus which then narrows to a specific point, event or process. (In some ways this is a reverse of the keyhole structure). 

Other types of structure, and combinations of the various types, are certainly possible. The important thing is to choose a structure that fits your argument, and that will be easy for the reader to follow.

It is common also to add a conclusion, which picks up the various threads of the argument and pulls out their wider, analytical significance. A final tip: articles often require some brief historical background. If this does not come in the introduction itself, it often makes sense to put it immediately after the introduction.



The acknowledgments of the contributions of colleagues can be stated in this section. Acknowledgments for financial support must be cited also.




Tables must be numbered numerically in the order they are cited in the text. They should have a brief descriptive title placed at the top. A short description is also accepted. Notes can be included below the table.




Figures (photographs, drawings, charts, etc) must be numbered numerically in the order they are cited in the text. Brief descriptive title must be stated below each figure. Notes can also be included below the figure. Figures that include more than one image should be labeled as a, b, c, etc.



In-text citations should follow the APA format and it is advice that references should not be more than ten (10) years old. See example; Kogosi (2011) defined antigens as..... When the authors are two (2), the reference should be cited as Kogosi and Julius (2011) defined antigens as..... If the authors are more than two (2), then the name of the first author and et al. should be used. E.g Kogosi et al. (2011) have reported the presence of H.pylori antigens in the glomerulu of membranous patients. Cited references should be listed under the heading REFERENCES in their alphabetical order. For further guidance, see below;




Bujard H, Peschke U, Beuk V, Gentz R,  Le Grice  S. (1985). Efficient utilization of Escherichia coli transcriptional signals in Bacillus subtilis. J. Mol. Biol. 186: 175-182.


Farrant JM, Mundree SG. Some physiological and molecular insights into the mechanisms of desiccation tolerance in the resurrection plant Xerophyta viscasa Baker.  In Cherry et al. (eds) Plant tolerance to abiotic stresses in Agriculture: Role of Genetic Engineering, Kluwer Academic Publishers, Netherlands, 2000; pp 201-222.


Hirschl AM. (1994). Helicobacter pylori: pathogens, pathomechanisms and epidemiology. Wien Klin Wochenschr. 106(17): 538-42.


Kanbay M, Kasapoglu B, Turgut F, Uz E, Bavbek N, Akcay A. (2007). Helicobacter pylori: a major risk factor for endothelial dysfunction? Med Hypotheses. 69(1): 227-228.


Sugimoto T, Furukawa T, Maeda T, Somura M, Uzu T, Kashiwagi A. (2007). Marked reduction of proteinuria after eradication of gastric Helicobacter pylori infection in a patient with membranous nephropathy: coincidental or associated? Intern Med. 46(17): 1483-1484.


Proofs and Reprints: Electronic proofs will be sent (e-mail attachment) to the corresponding author as a PDF file.  Page proofs are considered to be the final version of the manuscript. With the exception of typographical or minor clerical errors, no changes will be made in the manuscript at the proof stage.  Because OJBMM will be published freely online to attract a wide audience, authors will have free electronic access to the full text (in both HTML and PDF) of the article. Authors can freely download the PDF file from which they can print unlimited copies of their articles.


Copyright: Submission of a manuscript implies: that the work described has not been published before (except in the form of an abstract or as part of a published lecture, or thesis) that it is not under consideration for publication elsewhere; however, upon publication, the authors retains the copyright to the article.


Fees and Charges: The publication handling fee is $400. Publication of an article in OJBMM is not contingent upon the author's ability to pay the charges. Neither is acceptance to pay the handling fee a guarantee that the paper will be accepted for publication. Authors that may not be able to pay the $400, can request that the editorial office reduce the fee to an amount that the author can afford to pay. We only accept payment of handling fee after manuscript has been accepted for publication. The handling fee is used for the smooth operation of the journal. As an open access journal, OJBMM does not charge subscription fees to authors and researchers for viewing or downloading published articles. To successfully provide open access, OJBMM use a model in which our expenses—including those of peer review, journal production, employees salary, water bills, online advertising of published articles (through our publication alert services), electricity bills, expenses on purchasing diesel for plant, tax and online hosting and archiving—are recovered in part through the publication fee.



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